jade gurss

Jade Gurss is the owner of fingerprint inc. The company was founded in 1999 to direct media and public relations for clients such as Anheuser-Busch and the Budweiser NASCAR program with driver Dale Earnhardt Jr.

In early 2012, Gurss became Director of Corporate Communication at Andretti Autosport in Indianapolis. He oversees all of the media and public relations for the IndyCar team owned by Michael Andretti.

Gurss is the co-author of two New York Times Best Selling books. "Driver #8" (Warner Books) chronicles Earnhardt Jr's rookie season. It is believed to be the most successful book about auto racing in American publishing history, spending 17 weeks on the New York Times Best Seller list. He also co-wrote "DW: A Lifetime Going Around in Circles" (Putnam Books) with NASCAR Hall of Fame inductee Darrell Waltrip, which reached the New York Times Best Seller non-fiction list in February 2004. In early 2012, Gurss released his third book, "In The Red" (Octane Press), which details the 2001 NASCAR season with Earnhardt Jr.

Prior to forming fingerprint inc., Gurss was in charge of marketing and publicity for Ilmor Engineering, the race-engine design and manufacturing arm of Mercedes-Benz. He also managed sports publicity for Mercedes-Benz USA while at the Cotter Group in Charlotte, NC after being the director of publicity at Heartland Park Topeka in the early 1990s.

Gurss was an adjunct professor in the MBA program in the Belk College of Business at the University of North Carolina - Charlotte from 2008 through 2011, teaching a course focused on the business and marketing of motorsports.

A native of Topeka, Kansas, Gurss has a bachelor's degree in broadcast communications (Cum Laude with departmental honors) from Washburn University, and has a technical degree as a certified audio engineer. Gurss has a background as a musician and in video and television production.


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